• Digital Marketing Specialist

    Job Locations US-Herndon, VA
    Job ID
    2018-1420
    Category
    Marketing/Product
  • Overview

    The Ntrepid Marketing team is looking for a motivated, resourceful digital marketing specialist to develop and implement digital marketing programs to maximize sales leads and brand recognition for our IP-based proxy solution that enhances online data collection through identity misattribution. You will be expected to be our chief advocate for this specific product and its benefits. You will stay abreast of evolving digital marketing technologies and best practices. You will monitor and manage performance of all marketing programs associated with your product and provide actionable insight to leadership.

    Responsibilities

    • Increase organic traffic to our corporate website to support an increase in organic leads and suggest SEO recommendations for continued success
    • Work with the Product Management team, UI/UX team, Business Development and Marketing team to develop the buyer’s journey and content mapping that will trigger engagement by prospects
    • Work with Marketing Publications Writers to develop refined targeted content that will resonate with prospects throughout the buyer’s journey
    • Work with Graphic Designers to conceptualize visually stimulating banners, infographics, and landing pages that will drive prospects through the buyer’s journey
    • Develop and manage an active social following, while increasing social based website traffic and leads
    • Develop and implement social media marketing organic/paid campaigns to increase quantity and quality of inbound leads
    • Design and manage PPC campaigns providing reporting on defined overall product marketing objectives
    • Demonstrated track record of managing Google Ad words and the like in a scaling business environment
    • Regularly provide feedback and actionable insights to leadership from Google Analytics and our SEO platform in support of business objectives

    Qualifications

    • U.S. Citizenship Required
    • Must be able to obtain/maintain a security clearance
    • Entry level position BA/BS degree or equivalent working experience
    • Certification in Google Analytics and Google AdWords
    • Experience using Brightedge or SEMRush and providing actionable insight on brand popularity, share of voice, competitor analysis, and keyword tracking
    • Experience reporting on KPIs and digital campaign performance
    • Experience in Wordpress
    • Experience in Pardot a plus

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